This activity book is advertised and designed for children at Weingartz-branded booths and events, as well as for parents who may need to keep their children engaged while interacting with sales specialists. The design balances a playful, child-friendly approach while maintaining Weingartz branding guidelines. I introduced creative typography such as, “ADD A SPLASH OF COLOR” as well as the cover design typography, to create a fun, approachable feel. All coloring pages were custom illustrated by me and incorporated into the book. Fun facts are listed on the back reinforcing brand messaging, alongside a photo I took of one of the Weingartz building locations, making sure that the “since 1945” is predominantly featured.

Made In Adobe CC | Fall 2024